As Jon and I walked through the urban wasteland of Gowanus Brooklyn, looking for a disused canning factory, we had to wonder; had we fallen into a Hipster trap?
Weâ€™d been promised a rooftop screening of an as yet unreleased indi documentary, preceded by a woman playing songs from her new Kickstarter-funded album, featuring the Zimbabwean thumb piano and a baritone ukulele. No word of a lie.
â€œThis is exactly how I would do it if I wanted to trap a Hipster,â€ said Jon. â€œIâ€™d lure them out to the middle of nowhere â€“ it even says on the flyer that this is aÂ disusedÂ factory â€“ with the promise of off-beat entertainment. Maybe Iâ€™d bait the trap with a Lukeâ€™s Lobster roll, some organic, locally sourced, homemade artisanal shaved ice. Boom.â€